Swachh Bharat Mission or Swachh Bharat Abhiyan (Campaign Clean India) is a
national level campaign by the Government of India covering statutory towns to
clean the streets, roads and infrastructure of the country.
This campaign was officially launched on 2 October 2014 at Rajghat, New Delhi,
where Prime Minister Narendra Modi himself wielded broom and cleaned a road. The
campaign is India's biggest ever cleanliness drive and 3 million government
employees and schools and colleges students of India participated in this event.
The mission was started as a tree with each of the nine personalities nominated
by Narendra Modi to in turn nominate nine other people and so on. It has been
carried forward since then with famous people from all walks of life joining it.
Swachh Bharat Abhiyan was announced by Prime Minister of India Narendra Modi on
15 Aug 2014, Indian Independence Day & launched on 2 Oct 2014, Gandhi Jayanti.
On this day, Modi addressed the citizens of India in a public gathering held at
Rajpath, New Delhi, India and asked everyone to join this campaign.Later on this
day, Modi himself swept a parking area at Mandir Marg Police Station followed by
pavement in Valmiki Basti, a colony of sanitation workers, at Mandir Marg, near
Connaught Place, New Delhi.
Indian President Pranab Mukherjee asked every Indian to spend 100 hours annually
in this drive. This campaign is supported by the Indian Army, Border Security
Force, Indian Air Force and India.
This campaign aims to accomplish the vision of 'Clean India' by 2 October 2019,
150th birthday of Mahatma Gandhi and is expected to cost over INR62000 crore
(US$10 billion). The campaign was described as "beyond politics" and
"inspired by patriotism".
More than 3 million government employees and schools and colleges students of
India are going to participate in this event.
Modi selected nine notable public figures to propagate this campaign:
ThThe team of TV series Taarak Mehta Ka Ooltah Chashmah
Indian film actor Aamir Khan supported and encouraged this initiative and told
that he would be happy if he is invited into this campaign.Urban Development
Minister, M. Venkaiah Naidu, picked up the broom to clean cyclone-hit port city
of Visakhapatnam in southern state of Andhra Pradesh, as part of Prime Minister
Narendra Modi’s cleanliness campaign.
Swachh Bharat Run
A 'Swachh Bharat Run' was organized at the Rashtrapati Bhavan on 2 October 2014.
According to a statement from the Rashtrapati Bhavan around 1500 people
participated and the event was flagged off by President Pranab Mukherjee.
Participants in the run included officers and sice, as well as their families.
Swachh Bharat Apps
Many independent app developers came up with ideas to support the mission using
mobile technologies. Times of India published an article on how "Desi companies
beat Facebook in 'Swachh' apps race".